Telstra, Chadstone Shopping Centre VIC

Pro-Fit Projects delivered a 270m² retail fit-out for Telstra at Chadstone Shopping Centre, Melbourne, transforming the space from a complete defit back to bare shell into a one-of-a-kind concept store.

This retail shopfitting project involved a full base build reconstruction, incorporating high-grade structural steel engineered to achieve a striking 7-metre shopfront span. The façade features raked glass and integrated curved digital screens, creating a bold and innovative retail presence within one of Australia’s leading shopping destinations.

The complexity of the build required precise coordination and advanced construction techniques, ensuring both structural integrity and design intent were seamlessly achieved. The result is a highly technical and visually impactful retail environment that sets a new benchmark for Telstra’s store design.

As specialists in retail fit-outs and shopfitting in Melbourne, The Pro Fit team continue to deliver large-scale commercial fit-outs that combine engineering excellence with cutting-edge retail design.