ASCOLOUR, Hay Street Perth WA.

Pro-Fit Projects delivered the retail fit-out for AS Colour on Hay Street, Perth, located within a prominent heritage corner building.

The project carefully balances the character of the existing architecture with a clean, contemporary retail environment that reflects the brand’s minimalist identity.

The design retains and complements the building’s heritage features, while introducing modern materials, streamlined joinery, and a refined neutral palette. Large windows and the corner frontage maximise natural light and visibility, enhancing the store’s presence within the Perth CBD.

Internally, the layout has been considered to create a seamless customer journey, with open floor space, custom display systems, and functional fixtures that support both product presentation and flow. Subtle lighting and material contrast add depth while maintaining the brand’s signature simplicity.